The King of beers has been taken down by a Silver Bullet.
Coors Light outsold Budweiser last year to become America’s second-most popular brew after Bud Light, according to estimates by an industry trade publication.
Beer Marketer’s Insights reported last week that Anheuser-Busch InBev sold 17.7 million barrels of its flagship lager in the U.S., less than the 18.2 million barrels that beer drinkers bought of Coors Light. It marks the first time in nearly two decades that A-B hasn’t claimed the two top spots on sales charts.
Bud’s market share has been falling for years as drinkers have quit full-calorie domestic beers in favor of either light beers or higher- end craft brews. And Miller- Coors has made no secret of its ambition to unseat The King of Beers.
Bud used to be The Beer, but no longer. At a time when there are so many beers available, Bud was considered The King of Beers. Tastes have changed as well as new beers have been introduced and I really believe Budweiser changed their ingredients. The “newest” beer around today is actually America’s oldest beer – Yuengling, since 1823. Far and away, Yuengling’s Lager is so much better than Budweiser, with a crisp and creamy flavor and a carmel color that really looks good in a clear glass…it goes so well with a meal when you go out, and best of all, it is now available in Ohio.
I can’t wait until this summer when I make my way out East for a wedding and have a chance to check out Yuengling’s Brewery for myself!
However, if you still find that nothing quenches your thirst like an easy-drinking Bud/Coors/Miller, then why not try Urban Vintner’s American Lite beer. With a golden straw colour and a smooth, mellow flavour, this lager is light and refreshing – a joy to savour on a hot summer’s day.