Have you ever come across an invention that you thought of first?
Watching Shark Tank the other week (America’s version on Dragons Den) a “new” product was introduced by The Brewer’s Cow: beer-infused ice cream!
Now although I didn’t have this exact product in mind, I definitely tested a few versions of the Guinness Ice Cream Float when I was in Ireland, which is now featured on their Recipes page.
The Brewer”s Cow uses premium Stouts, Bocks and Dark Ales to give their premium ice cream a rich unique flavor. Each mouthful starts with a sweet and malty sensation and finishes with the essence of your favorite brew. Only the best beer such as Guinness, Sam Adams, and Ten Penny Ale are used. As marketed on their website, “You won’t find a better beer ice cream anywhere in the world”.
Although the Sharks were quite taken with the product, the Brewer’s couldn’t seem to get their numbers straight and the Sharks ripped them. The Brewer’s Cow guys brought samples and Daymond John announced he was out because he is lactose intolerant. Kevin O’Leary went out because he is “lack of sales intolerant,” and then proceeded to call them “ice cream Bozo’s.” On the positive side, they did get their product on the shelves at Whole Foods, although I don’t know if it has made its way into Canada yet. I’ll be keeping an eye out for it and will post an update if I manage to get my hands on some. At the very least I will be enjoying a home-made beer float with my latest batch of Munich Dark Lager brewing at Urban Vintner!